Above the fold on a phone
Icon recognisable at small size. Subtitle that states the job, not a slogan. First two screenshots that show the core loop without a novella of text overlays.
If the first screenshot needs a paragraph of caption to make sense, the product story is not visual yet.
Trust and freshness
Recent version notes that sound human. Privacy nutrition labels that match reality. Ratings that are not stuck on a two-year-old spike after a launch week.
A stale “What’s New” that still mentions iOS 15 is a quiet signal that the team moved on.
Audit on a schedule
AuditHQ iOS projects pull listing signals and peer apps so you see rating and metadata drift before a competitor redesign owns your category keyword.